Outliear Privacy Policy: Protecting Your Information, Preserving Your Trust

At Outliear, we understand that your privacy is as important as the performance of our clothing. When you shop with us for high-performance apparel designed for the wild and city, we collect and use personal information only to enhance your experience, fulfill your orders, and keep you informed—never without your knowledge or consent. This Privacy Policy explains what information we collect, how we use it, how we protect it, and your choices regarding your data.

1. Information We Collect

We collect two types of information to support your interactions with Outliear: personal information (data that identifies you) and non-personal information (anonymous data that doesn’t identify you).

1.1 Personal Information

We collect personal information only when you provide it voluntarily, such as during checkout, account creation, or contacting customer service. This may include:

  • Contact details: Name, email address, phone number, shipping address, and billing address.
  • Payment information: Credit/debit card details, PayPal account information, or other payment method details (note: we do not store full payment card information—this is securely processed by our third-party payment partners, such as Stripe or PayPal, which adhere to industry standards like PCI DSS).
  • Account information: If you create an Outliear account, we’ll store your username, password (hashed for security), order history, and preferences (e.g., saved shipping addresses, favorite products).
  • Communication data: Information from emails, live chats, or phone calls with our customer service team (e.g., your questions, feedback, or issue details).
  • Marketing consent: If you opt in to receive emails, we’ll store your consent status and preferences (e.g., whether you want updates on new collections or sale events).

1.2 Non-Personal Information

We automatically collect non-personal information to improve our website, products, and services. This data cannot be linked to you personally and may include:

  • Website usage data: Pages visited, time spent on the site, links clicked, device type (e.g., smartphone, laptop), browser type, operating system, and IP address (used to determine your general location, such as country/region, not your specific address).
  • Cookie data: We use cookies (small text files stored on your device) to remember your preferences (e.g., language, saved items in your cart) and track website performance. You can manage cookie settings in your browser (see Section 6 for details).
  • Aggregated data: Information grouped together to identify trends, such as “50% of customers purchased our water-resistant jacket for city use” or “most international orders ship to Europe.”

2. How We Use Your Information

We use your personal information only for legitimate, transparent purposes that align with your interactions with Outliear. These purposes include:

  • Fulfilling orders: Process and ship your purchases, send order confirmations and tracking updates, and handle returns/exchanges.
  • Providing customer service: Respond to your questions, resolve issues (e.g., sizing help, warranty claims), and follow up on your feedback.
  • Managing your account: If you have an Outliear account, we use your information to let you access your order history, save preferences, and streamline future purchases.
  • Sending marketing communications: If you opt in, we’ll send emails about new collections, exclusive offers, sale events, or adventure tips (you can unsubscribe at any time—see Section 5).
  • Improving our products and services: Analyze non-personal data (e.g., website usage) to enhance our website design, product offerings, and customer experience.
  • Complying with legal obligations: Use or disclose information as required by law (e.g., to respond to a court order, prevent fraud, or protect our rights and safety).

3. How We Share Your Information

We never sell your personal information to third parties for marketing purposes. We may share your information only with trusted partners who help us operate our business, and only to the extent necessary to perform their services. These partners include:

  • Payment processors: Stripe, PayPal, or other payment providers (they receive your payment details to process transactions securely and do not use your data for other purposes).
  • Shipping carriers: USPS, UPS, DHL, or local carriers (they receive your shipping address to deliver your order).
  • Customer service tools: Platforms that help us manage emails, live chats, or phone calls (e.g., Zendesk) — these tools are contractually obligated to protect your data.
  • Analytics providers: Tools like Google Analytics (they use non-personal data to help us understand website usage; you can opt out via Google’s Ads Settings).
  • Legal authorities: If required by law, we may disclose your information to comply with a subpoena, court order, or regulatory request.

We ensure all third-party partners adhere to strict data protection standards and prohibit them from using your information for any purpose other than what we’ve authorized.

4. How We Protect Your Information

We take the security of your personal information seriously and use industry-standard measures to prevent unauthorized access, use, or disclosure. These measures include:

  • Encryption: We use SSL (Secure Sockets Layer) encryption to protect data transmitted between your browser and our website (look for the “https://” and padlock icon in your address bar).
  • Secure storage: Personal information (e.g., account details) is stored in secure, password-protected servers with limited access.
  • Payment security: We do not store full payment card information—this is handled by PCI DSS-compliant payment processors, which meet strict global security standards.
  • Employee training: Our team is trained on data protection best practices and only has access to your information if necessary for their role.

While no security system is 100% foolproof, we regularly review and update our security measures to stay ahead of potential risks.

5. Your Rights Regarding Your Information

You have full control over your personal information and can exercise the following rights at any time:

  • Access your data: Request a copy of the personal information we hold about you (e.g., your order history, account details).
  • Correct inaccuracies: Ask us to update or correct any incorrect or outdated information (e.g., a changed shipping address).
  • Delete your data: Request that we delete your personal information (except for data we need to retain for legal purposes, such as order records for tax compliance).
  • Opt out of marketing: Unsubscribe from marketing emails by clicking the “Unsubscribe” link at the bottom of any Outliear marketing email, or email us at [email protected] to opt out of all marketing communications.
  • Withdraw consent: If you previously gave consent for us to use your data (e.g., for marketing), you can withdraw it at any time (this will not affect data we’ve already used with your consent).

To exercise any of these rights, please contact us at [email protected] with your name, email address, and a clear description of your request. We’ll respond within 30 days and fulfill valid requests promptly.

6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies (e.g., web beacons) to improve your website experience. These tools help us:

  • Remember items in your shopping cart.
  • Save your preferences (e.g., language, currency).
  • Personalize content (e.g., show products relevant to your interests).
  • Analyze website traffic to identify areas for improvement.

You can manage cookie settings in your browser:

  • Most browsers allow you to block or delete cookies (note: disabling cookies may limit some website features, such as saving your cart or accessing your account).
  • For more control over third-party cookies (e.g., from analytics providers), use tools like Google’s Ads Settings or the Network Advertising Initiative’s Opt-Out Tool.

We do not use cookies to track your activity outside of the Outliear website.

7. Children’s Privacy

Outliear’s products and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it immediately. If you believe a child under 13 has provided us with information, please contact us at [email protected].

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology. When we make changes, we’ll revise the “Last Updated” date at the top of this page and post the new policy on our website. We encourage you to review this policy periodically to stay informed about how we protect your information.

If we make significant changes (e.g., a new way we share your data), we’ll notify you via email (if you have an account with us) or a prominent notice on our website before the changes take effect.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

We’re committed to addressing your concerns and ensuring your privacy is protected.